Skyesports Signs CS:GO Sponsorship Deal with 1xBet
According to stable data, 1xBet will be partnering with Indian eSports and gaming company Skyesports to increase the visibility of the CS:GO league in the region. For this, 1xBet bookmaker was chosen as the sponsor of the CS:GO Skyesports Masters league franchise. This cooperation should bring a certain high level of awareness and develop the league’s credibility in a country where eSports is given some importance.
As for the dates of the event, The Skyesports Masters season begins on July 8 and finishes on August 17, making four of the eight franchise teams advance to the playoffs on August 26 in front of a live audience at the Koramangala Indoor Stadium in Bangalore, Bangalore. For the benefit of a sustainable CS: GO ecosystem in India, apart from 1xBet, Microsoft is also functioning and has also joined the Skyesports Masters sponsorship group. This alliance will help generate revenue opportunities for the eight-team franchises. It is worth noting that 1xBet has signed up for sponsorship projects not once. Before that, the bookmaker was a partner of the Dota 2 Bali Major. And also in April this year won a deal with the Hong Kong cybersports organization Talon eSports.
There are many more collaborations under its belt: in December 2022, 1xBet was a partner of the Champion of Champions Tour CS:GO tournament, and in 2021 it became a global betting partner of ESL.
In turn, Skyesports continues its steady growth in the South Asian region, strengthening its position as one of the best betting cyber companies. It has partnered with streaming platform Loco to host the Skyesports Champions Series, a ten-day Battlegrounds Mobile India (BGMI) tournament.