Ken Research Collaboration for ENV Media
ENV Media and Ken Research collaborate on attracting and developing the gambling market in India.
This news of a joint collaboration suggests great success and advancement in the gambling industry in India. ENV Media, a premier iGaming marketing company in the market, has announced that it expects to engage closely with Ken Research, a consulting firm that operates in India, Indonesia and Dubai.
The main objective of this program
With Ken Research being in the Indian market and being aware of many factors in the gaming industry, they can provide ENV Media with an irreplaceable amount of needed information about player behavior, demand for gambling in general, and more. This research will identify weaknesses and strengths, bringing benefits to both sides of the survey. Considering the fact that India has introduced a new tax law where the rate is increased to 28% for all online gambling, this study will be able to bring in adjustments about the demand and highlight the right points.
ENV Media’s expected benefits from the partnership
Svilena Majova, Head of Research at ENV Media and Namit Goel, Head of Research at Ken Research spoke and shared their views on this targeted collaboration. Svilena Majova anticipates the expansion of the industry vertical, drawing on the analytical and research experience of Ken Research, which will be provided over the coming year. “This fruitful cooperation will allow us to build a quality vector in the industry and provide even better services to players”. Namit Goel cannot help but note that their company is pleased to partner with ENV Media. Points to the fact that two companies with extensive experience in the iGaming industry will be able to make an incredible contribution by combining their knowledge and vision to create and strengthen their position in the Indian market.
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